Ingredients : Aqua, Cinnamomum Camphora (camphor) Bark Oil, Citric Acid, Panthenol, Tocopheryl Acetate, Aloe Barbadensis Leaf Extract.

Cinnamomum Camphora (camphor) Bark Oil

The medicinal properties of Camphor were discovered in the 18th century. Naturally found as a large evergreen tree found in Asia, particularly, Borneo and Taiwan. A distinctive and powerful oil which is associated with cleansing of the sinus's in vapour treatments. Camphor essential oil has natural anti-inflammatory and anti-microbial properties which makes it a favourite oil to use in vapour rubs and balms. It is used to relieve irritation, itching, and pain. This luxurious, gentle, natural cleanser creates a sense of balance and freedom to the body and can create a feeling of euphoria by releasing tension and congestion.

Aloe Barbadensis Leaf Extract.
Tracing back 6,000 years to early Egypt, Aloe Barbadensis leaf juice or extract or Aloe as it is most commonly known, has a long history of medicinal and indigenous medicine traditions. It is extracted from the leaves of the Aloe plant and is well known known to help with wound-healing, skin inflammation and to soothe when it is compromised or after the skin insect bites and stings.

Tocopheryl Acetate
Tocopheryl acetate is a form of vitamin E, an antioxidant, which helps fight free radical damage and promote skin healing to diminish signs of aging. It also provides moisture and strengthens skin's protective barrier to prevent moisture loss. The antioxidant properties of vitamin E can help to prevent damage to skin and hair caused by free radicals from UV exposure. Vitamin E has an anti-inflammatory effect.

Sweet Almond Oil
Sweet almond oil gives shine and luster to dry and dull hair that has been damaged through processing. It helps to seal in moisture keeping the hair hydrated, preventing hair breakage and promoting hair growth. Sweet Almond oil also has great benefits for the scalp as it helps to keep it moisturized and effectively treats dandruff.

Aqua (Water), Glycerin, Citric Acid, Camomile Oil

Camomile Oil refreshes and soothes scalp irritation and itching which may be caused by the chemical process Formulated to finally neutralize alkalinity and remove all traces of relaxer chemicals Conditions and detangles the hair leaving it feeling smooth and very soft with unbeatable shine

Strong and Beautiful’s Trichology experts focus on keeping your hair at the optimal pH. This helps keep the hair cuticles sealed, meaning better moisture and reflection of light so your hair looks healthy and shiny. There are some benefits for the scalp, too. Maintaining that target pH of 4.5–5.5 helps prevent microbes from growing on the scalp. Suffering from dry, lifeless hair? Too much alkaline tends to open up the cuticle, the outermost layer of the hair, which essentially looks like shingles on a rooftop. When these "shingles" are open, your strands appear dull, frizzy, and rough, not to mention that moisture can escape and leave hair dryer, too.

GLYCERIN - Dermatologists Ava Shamban and trichologist Gretchen Friese emply their expertise on using Glycerin for hair and scalp health.

Glycerin is effective as a moisturizer because it acts as a humectant, pulling moisture from the environment and deep within the skin to the surface, which needs the moisture most. Many hair types suffer from dryness and could benefit from the moisture boost glycerin provides to the skin's surface. This Hydrator and antimicrobial hydrates the scalp, eliminates breakage, and fosters a healthy scalp environment. In general, anyone with thick, coarse, dry, or dehydrated hair should use this shampoo.  

It helps to create a barrier to prevent moisture from leaving the skin and hair follicles. It has a tiny molecular size and can draw in moisture into the cells of both scalp and hair. This can be especially helpful during the dry winter months when dry scalp conditions may lead to itching and flaking and can prevent a host of issues, including dandruff and oil overproduction. Healthy hair starts at the scalp, making scalp health paramount in treating hair concerns.

• Boosts Scalp Hydration: Glycerin draws water into the scalp from the environment, which provides needed hydration and prevents TEWL (Transepidermal Water Loss).
• Regulates Sebum Production: The infusion of moisture from glycerin helps to regulate oil production in the scalp.
• Antimicrobial Properties: The antimicrobial properties of glycerin can help treat itchiness caused by dryness or dandruff creating a healthy scalp environment
• Moisturizer for Dry Hair:  Glycerin is a natural humectant. This means that it will draw moisture to the hair and keep it there.
  Glycerin has the ability to attach to the hair keratin preventing moisture evaporation.
• Improves Overall Scalp Health: Friese details the benefits glycerin has for overall scalp health, stating that "because Glycerin returns moisture to dry hair and improves the scalp layer, also by moisturizing, it can."
• Strengthens Hair: Hydration is an essential defense against hair breakage. Optimising hydration and moisturization can maintain strength, health and improve the beautiful appearance of the hair.
• Targets Frizz: Glycerin reduces hair dehydration, frizz, and breakage. It can therefore also work well for some types of natural hair to maintain or enhance the curl pattern and eliminate frizz."
• Can Aid in Hair Growth: By contributing to scalp health, glycerin can contribute to new hair growth. It should be considered a "great fertilizer helping plants to grow”. 

Ingredients- Aqua (Coconut) Oil, Keratin, Panthenol, Lactic Acid, (Shea Butter), Argania Spinosa Kernel Oil, Moringa Seed Oil.

Cocos Nucifera (Coconut) Oil
It's packed with rich fatty acids, vitamins, and antioxidants which help fight damage causing free-radicals . Strong & Beautiful’s new-era nano technology allows the tiny coconut oil molecules to be absorbed effectively for amazing conditioning and moisturization

• Supports skin health
• Nourish, moisturize, condition, and soothe, skin and hair
• Functions as an antimicrobial agent
• Extremely moisturizing, including in people with conditions such as eczema.
• Reduces inflammation, which may result from UVB rays.
• Promotes wound healing
• Antibacterial, antifungal, and antiviral properties

Pacific Islanders consider value the coconut palm so highly as both a source of food and medicine that it is called "The Tree of Life."

Our organic coconut oil uses expeller-pressed coconut meat, which is filtered and then vacuum steam distilled.

A scientific study, (2003) discussed the effects of different oils on preventing hair damage and suggested that applying coconut oil to hair may avoid damage to the hair proteins.

KERATIN
Keratin is the structural building block of your hair, skin, and nails and boosts hair health by repairing disulphide bonds returning your hair to its most natural state including critically important hair growth
Benefits and results
Our unique keratin formulation makes hair smoother by smoothing the hair cuticle and makes hair easier to manage. It adds thickness to the hair shaft resulting in hair that looks full and glossy. Strong and Beautiful tames unruly hair, making it less frizzy, easier to style, and straighter in appearance.

Moringa Oleifera Seed Oil
Moringa oil is derived from the seeds of Moringa oleifera, a small tree native to the Himalayan mountains. Virtually all parts of the moringa tree, including its seeds, roots, bark, flowers, and leaves, can be used for nutritional, industrial, or medicinal purposes. Did you know, Moringa Oleifera (Moringa Tree) can prevent at least three hundred known diseases in the world?

Moringa seeds have a high natural oil content, containing many nutritional compounds, including monounsaturated fats, protein, sterols, and tocopherols.

• Anti-inflammatory. Moringa oil contains several bioactive compounds which have antioxidant and anti-inflammatory properties. This may make moringa oil beneficial for acne breakouts. These compounds include tocopherols, catechins, quercetin, ferulic acid, and zeatin.
• Every single part of the moringa tree, including stems, seeds, pods, fruits, bark, and root, has precious medicinal values. Therefore, it’s no wonder that Moringa Tree is called ‘Miracle Tree.’

Extracted from seeds of the most nutrient-dense tree on the planet, Moringa Oil is a rich source of powerful antioxidants, vitamins, and minerals that meets all your skin and hair needs. 

Due to its qualities of being light, dry, fluid, and sharp, this oil has the mysterious and unique ability to penetrate the skin and detoxify it.

In today’s times, when protecting the skin and healing it from the harmful effects of environmental pollution is a big concern for everyone, Moringa Oil is a nature’s gift for your skin. It’s the most sought after oil in the beauty industry for its anti-aging, healing, and beautifying effects.

The Egyptians, Romans and Greeks used this oil extracted from the seeds for skin lotions, ointments, and perfumes and was used for protecting the skin against the ravages of sun, sand, and dust during the long travels in the desert. Perhaps this is the reason why people in these countries are admired for their radiant and youthful-looking skin and hair. 

Moringa Oil helps in cleansing, nourishing, and nurturing your skin naturally. has antimicrobial, antibacterial, antioxidant, antifungal, and anti-aging properties. These help in aiding numerous skin problems.

1. It provides a protective barrier for your skin
Moringa oil has a unique combination of fatty acids that are integral to the formation and maintenance of cell membranes within the stratum corneum (the layer of the skin that provides a barrier to the environment and regulates permeability). 
Additionally, these fatty acids also have emollient, lubricant, and anti-inflammatory properties, which will help in restoring the natural oils of the skin and protecting the skin from damage caused by the environment. 

2. Repairs skin and hair from damage caused by pollution
Irrespective of the location where you reside, a wide range of pollutants exist in your environment. These pollutants penetrate the deeper layers of the epidermis and affect balance in the skin's structural integrity. Therefore, the defensive capacity of the skin is disturbed by being exposed to pollution. 
The pollutants and fine dust particles gradually deplete the skin of antioxidants and leave skin feeling dry. These particles also disturb the surface barrier function and compromise skin hydration. Moringa’s phytochemicals profile restores and protect the skin’s barrier.

3. It works as an anti-aging oil
This nutrient-dense oil which comes filled with antioxidants that help in curbing the activity of free radicals, thus slowing down the process of aging. The oil’s richness in Vitamin C helps in stabilizing collagen, which in turn helps in repairing damaged cells.

4. It brings out the natural glow of your skin and hair
Moringa oil helps in fighting skin issues like fatigue and regulates oil secretion, thereby countering the ill effects of pollution on your skin. By purifying the skin, this special oil helps in revealing its natural glow.

6. It cleanses and rejuvenates your skin:
Thanks to its unusually high oleic acid content of 72%, moringa oil is a fantastic deep skin cleanser with both purifying and detoxifying effects. This oil also helps in building natural keratin in the skin. 

7. It nourishes dry skin and hair
Moringa oil helps in softening dry skin and hair and maintaining moisture in the skin.
A study published in the International Journal of Pharmacy and Pharmaceutical Sciences showed that Moringa oil could assist with sun protection. The researchers found that this oil contains SPF that can contribute to effective sunscreen activity. The study suggests that moringa can be an active sunscreen agent or can also be added to other sunscreen formulation to enhance the potency.
Moringa tree oil contains 90 different types of nutrients, 36 anti-inflammatory agents, and 46 antioxidant proteins. To get all the benefits of Moringa Oil, it’s recommended to use organically produced Moringa Oil.

Lactic Acid
Want silky soft and shiny hair. Here is where our unique Lactic Acid formulation comes into the picture.

Lactic Acid is one of the group of organic compounds which is collectively referred to as alpha-hydroxy acids or AHAs. It is widely used in skincare as well as hair care products. Lactic Acid increases the permeability of your hair. This helps your hair to readily absorb other nutritive topical substances. Lactic acid helps to seal the cuticle of your hair, thus trapping moisture inside your hair, making your hair look hydrated and nourished.

After only 3 treatments, the magical effect is significantly noticeable on the texture of your hair. Your hair appears to be more bouncy and voluminous that before.

1. helps to maintain the pH balance of your hair and scalp.
2. It helps to make your hair more manageable as it has a conditioning and moisturizing effect on your skin.
3. It helps to protect your hair by sealing the cuticle of your hair.
4. It helps to increase the tensile strength of your hair, thus preventing breakage of hair.
5. It increases the elasticity of your hair thereby making it frizz-free.
6. It protects your hair from the damage caused by excessive use of styling tools.
7. It prevents itchy and flaky scalp responsible for causing dandruff, by maintaining the proper pH balance of your scalp.
8. It acts as an exfoliator removing dead skin cells from the scalp and gently removes dirt, dust and grime from the hair without stripping the hair off its natural moisture.
9. It also helps to improve blood circulation and deeply cleanse the scalp, thereby promoting hair growth.

Argania Spinosa (Argan) kernel oil - Argan oil

When it comes to cosmetic oils, Argan oil leads the way. Dubbed as the "liquid gold of Morocco". Argania Spinosa (Argan) kernel oil is the oil extracted from the kernels of seeds from Argania Spinosa plant grown in Morocco. It has been shown to offer many benefits to our hair and skin including anti-aging, anti-inflammatory, antioxidative, skin protection, moisturizing and skin hydrating and anti-viral benefits.

Panthenol – Vitamin B5

Panthenol is a miracle for hair ! It provides moisture, fights free radicals, prevents hair damage and keeps scalp healthy.

Panthenol is used to retain moisture, as it has a hydrophilic and hygroscopic chemical structure, meaning that it attracts water from the atmosphere and binds it to its molecules. Panthenol can fully penetrate the hair cuticle sealing in moisture by flattening the cuticle of the hair shaft. Panthenol spreads evenly on the hair strands and forms a protective film. It also soothes and softens the scalp leaving your hair beautifully glossy. It provides nourishment from within, keeping the strands strong, far from damage and brittleness, without causing build-up. By leaving the hair cuticle smooth and the hair strands coated, panthenol prevents hair breakage and damage. Hair also appears thicker and it becomes more flexible. That means it's less susceptible to breakage. Panthenol deeply hydrates the scalp

With emollient and humectant effects, panthenol prevents brittle, dull, flat hair. Hair that is prone to damage and breakage often lacks provitamins B. And, more often than not, dry hair starts with a dehydrated scalp. B-5 improves the skin's barrier function. Aiding in the creation of new cells, reducing damage, and keeping the scalp balanced, panthenol contributes to follicle health. Healthy, strong, nourished follicles mean strong, thickened, vibrant hair.

Ingredients-, Lanolin, Shea Butter, Peppermint Oil, Menthol, Coconut Oil, Tea Tree Leaf Oil

Lanolin is referred to as wool fat that does not contain triglycerides. The purpose of this oil is to condition and create a shield to protect hair. Due to this extraordinary conditioning property, it is now widely utilized in the beauty industry. You can see it in the ingredients list of some cosmetics, skincare, and hair care products. For example, women use it as a skin moisturizer that can prevent dry and rough skin. You can use lanolin oil for hair to limit the evaporation of water from your hair. It maintains your hair’s moisture and keeps it beautifully manageable.  

Benefits of lanolin for hair

Optimal Hydration
Lanolin creates a protective layer to prevent your curls from damage and other harmful factors. It will minimize the risk of hair breakage and damage significantly. Hence, lanolin is beneficial for those with curly hair as their hairs tend to be drier than those with straight hair.  

Condition your natural locks
Lanolin acts like human sebum which keeps our skin and hair soft. When you apply the oil to your mane, it will work as a natural conditioner to prevent hair from dryness and offer healthy and shiny hair supporting your natural hair to grow quickly. 

Protect the scalp from inflammation 
Lanolin has anti-inflammatory properties that reduces and soothes inflammation and irritation. It can penetrate deeply to keep the scalp moisturized and protect your skin from any reoccurrence of such conditions. Strong and Beautiful’s scientifically formulated products maintain a healthy microbiome - natural hair growth can be slow without a healthy scalp. 

Minimize dandruff and itching
Lanolin repairs hair and its wax conditions the scalp, reducing dandruff and itching feeling. It acts to control frizz and give hair beautiful definition. Strong and Beautiful’s composition is carefully designed to be lightweight and does not leave build up to your curls.  

Aqua (Water) Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Tocopheryl Acetate (Vitamin E),

Simmondsia Chinensis (Jojoba) Seed Oil Is a shrub that is grows in dry regions of northern Mexico and the southwestern US. Jojoba oil and wax are produced from the seeds and used for medicine.

Jojoba is applied directly to the skin for acne, psoriasis, sunburn, and chapped skin. It is also used topically to encourage the regrowth of hair in people who are balding. Jojoba soothes skin and unclogs hair follicles. There is an interest in using jojoba as unclogged hair follicles are more likely to produce new hair. Jojoba oil is natural and provides added protection against dryness, breakage, and split ends. The oil can also moisturize the scalp and is an anti-bacterial and a dandruff remedy. Jojoba is rich in vitamins and minerals that nourish hair, including vitamin C, B vitamins, vitamin E, copper, and zinc. Because it strengthens hair, it is also thought that jojoba oil can prevent hair loss and promote hair thickness. The idea behind this is that the oil moisturizes hair follicles, which prevents dryness that leads to hair loss.

Ingredients- Aqua (Water), Hydrolysed Wheat Protein, (Shea) Butter Extract, (Tea Tree) Leaf Oil, (Peppermint) Oil, (Avocado) Oil, Argania Spinosa Kernel Oil, Boabab Seed Oil, Panthenol.

Boabab Seed Oil
This fruit tree grows in the southern countries of Africa, such as Malawi, Kenya, and Madagascar. In Africa, our people call it “the tree of life” and “pharmacy tree”

Baobab oil is cold-pressed from seeds for various uses, from hair care to skin care.

Baobab oil is rich in omega-3 fatty acids and other fats, including:

• moisturize
• help prevent water loss from the skin and hair
• soften skin and hair
• improve texture
• improve elasticity
• help repair the skin barrier
• help to heal skin faster
• reduce inflammation

For scalp and hair
Trusted medical research reports that using baobab oil as a scalp treatment may help prevent or treat dandruff and skin flaking. The high omega-3 fatty acid in baobab oil is also good for your hair. Boabab oil helps moisturize dry hair and strengthen weak, brittle hair.

This chemical may give baobab fruit medicinal properties. These properties are:

• antibacterial
• antiviral
• antifungal
• antioxidant
• anti-inflammatory

Mentha piperita (Peppermint) Oil
Peppermint is an aromatic herb in the mint family. It’s a hybrid mint that’s a cross between spearmint and watermint. Peppermint essential oil can be extracted from the leaves of the peppermint plant and is used for a variety of different purposes. Records of the use of mint plants for medicinal purposes go all the way back to the times of Ancient Egypt, Greece, and Rome.

Peppermint oil has a soothing effect on chronic itching. Studies compared peppermint oil to minoxidil (Rogaine) and control compounds. The researchers found that a solution of peppermint oil led to growth of thick, long hair after four weeks of treatment, similar to results obtained using minoxidil.

Peppermint oil also has mild antimicrobial properties. Various studies have been performed to determine its effectiveness against different types of bacteria and fungi.

Melaleuca Alternafolia (Tea Tree)
The oil has been used for almost 100 years as a healing treatment in Australia, particularly for skin conditions. Tea tree oil is probably best known for its antibacterial activity.

Anti-inflammatory
Tea tree oil may help quell inflammation , possibly due to its high concentration of terpinen-4-ol, a compound with anti-inflammatory properties.

Dandruff and Cradle Cap
Mild to moderate dandruff related to the yeast Pityrosporum ovale may be treated with tea tree oil. People with dandruff who used a tea tree oil shampoo daily for 4 weeks showed significant improvements in overall severity, as well as in the levels of itchiness and greasiness, when compared with a placebo.

Participants experienced no negative effects. Many studies show tea tree oil shampoo effective for treating children with cradle cap under medical observation.

(It is possible to be allergic to tea tree oil. To check for a reaction, put a little shampoo on the infant’s forearm, and rinse. If no reaction occurs in 24 to 48 hours it should be safe to use - consult your medical practitioner.)

9. Head lice
Head lice are becoming more resistant to medical treatments, so experts are increasingly considering essential oils as alternatives. Research compared tea tree oil and nerolidol – a natural compound found in some essential oils – in the treatment of head lice. The tea tree oil was more effective at killing the lice, eradicating 100 percent after 30 minutes.

Ingredients- Argania Spinosa Kernel Oil, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea Butter), Olea Europaea (Olive) Fruit Oil, Citronellol.
Persea Gratissima (Avocado) Oil

Oils have an essential role in stopping hair from breaking. A person’s scalp naturally creates oil, but sometimes an uneven balance of oil or environmental factors can make a person’s hair dry or brittle. According to a 2015 research paper, using certain vegetable oils near the scalp can coat the hair follicles to prevent damage at the base of the hair and to prevent hair from breaking later, as it grows out. Some oils are better for this than others. Avocado oil contains monosaturated fats, making it a good choice for hair treatments. Avocado oil also contains vitamins, minerals, and antioxidants that some believe can help keep a person’s hair strong and healthy. It may have the following benefits:

1. Reducing dandruff - Well-hydrated skin on the scalp can make hair appear healthier. Avocado oil used on the scalp could also help reduce the appearance of dandruff. Moisturizing the skin, preventing it from drying out and flaking.

2. Preventing breakage - The strands of the hair can break if they are dry and brittle. Avo oil coats the hair with a thin layer of oil can make it more flexible. This may help to prevent hair from breaking when a person brushes it or ties it up. Treat their hair gently to prevent breakage. A good way to untangle the hair is by brushing the ends first, rather than tugging a brush through it. Avoid using elastic bands rather than hair bands, or tying hair up too tightly, as this can damage the hair strands or roots.

3. Detangling hair – Strong and Beautiful’s Avocado Oil formulations gently treats the ends of the hair and helps to detangle it. Using a wide-toothed comb, gently comb through tangles until the hair begins to unknot.

4. Protecting hair from damage - Environmental damage, including pollution, sunlight, seawater, and chlorine can dry out a person’s hair shafts. The avocado oil blend treats hair before swimming in the sea or sunbathing, and coats the hair with a thin protective layer. When in strong sunlight, it is important also to protect the hair with a hat. Rinsing hair after contact with seawater or chlorine to help to prevent it from drying out.

Ingredients- Aqua (Water), Hydrolyzed Collagen, Olea Europaea (Olive) Fruit Oil, Panthenol,

5 Evidence-Based Ways Collagen May Improve Your Hair

Collagen is the most abundant protein in your body and helps make up tendons, ligaments, hair and your skin. It may offer a variety of health benefits, such as promoting healthy, strong hair.

1. Provides Amino Acids That Can Be Used to Build Hair
Hair is primarily made up of the protein keratin. Your body uses several amino acids to build keratin — some of which can be found in collagen. Your body breaks them down into amino acids that are then used to build new proteins and compounds. The body makes some collagen peptides for the hair itself, while others need to be taken through food and as supplements. Because your body cannot do anything on its own, you can do as much as you can to support it by bringing in good nutrients.

2. Helps Fight Damage to Hair Follicles
Collagen can act as an antioxidant and fight damage caused by free radicals. Free radicals are compounds that develop in your body as a result of stress, air pollutants, smoking, poor dietary choices, alcohol, and other environmental influences. Too many free radicals can harm your cells, proteins, and DNA .
Research shows that free radicals may also damage hair follicles. Since your body’s defense against free radicals decreases with aging, older adults are especially susceptible to hair damage. So, while you cannot prevent years from passing by, you can limit these harmful influences to a minimum using collagen hair products with antioxidant activity.

3. May Prevent Hair Thinning Associated With Aging
Collagen makes up 70% of your dermis, the middle layer of your skin that contains the root of each individual hair. In particular, collagen contributes to the elasticity and strength of your dermis. With age, your body becomes less efficient at producing collagen and replenishing cells in the dermis. This may be one of the reasons why hair gets thinner over time . Adding collagen peptides to your haircare may help improve dermis elasticity and provide a strong base for the hair follicles. The skin not only appear more youthful, but it also holds hair better and reduces hair loss.
One eight-week study in 69 women aged 35–55 found that taking daily collagen supplements significantly improved skin elasticity compared to a placebo. Another 12-week study in more than 1,000 adults found that a daily collagen supplement improved the amount of this protein in the skin and reduced signs of skin aging.

4. Decreases the amount of grey hair.
Hair greys due to the reduction of the number of melanin-creating cells in your hair. As you may well know, we need melanin pigment for healthy skin, hair, and even sleep. Stress and age can contribute to lower melanin production, so you naturally end up with more grey hair. You can do a lot about premature hair greying by using collagen peptides in hair care.

Olea Europaea (Olive) Fruit Oil
People have used olive oil for haircare for thousands of years, claiming it adds shine, body, softness, and resilience. Olive oil’s primary chemical elements are oleic acid, palmitic acid, and squalene. These are all emollients, which means they have remarkable softening qualities.
Olive oil adds softness and strengthens hair by penetrating the hair shaft and preserving moisture. The shine said to come from olive oil is due to the oil smoothing the outer cuticle of the hair. Olive Oil helps decrease friction on hair, detangles the hair, and minimizes frizz.

A 2015 review of Olive oil in Hair care found that it plays an important role in protecting hair from damage. This is because of the penetration into the hair and reduction in the amount of water the hair absorbs, which reduces the amount of swelling the hair shaft undergoes. If the hair does not swell as much, it will not shrink as much either, so reducing the stress the hair sustains. Reducing this stress, in turn, reduces damage.

• High antioxidant levels mean that applying olive oil to the hair may prevent premature aging.
• Olive oil has a moisturizing effect that can help keep the hair and skin moist and supple.
• High levels of fat-soluble vitamins may benefit the hair and skin and treat certain skin conditions providing a healthy environment for optimal hair growth.

4 Years of extensive testing on African hair has resulted in the perfect blend of science and nature to allow for strong, beautiful hair growth. Strong and Beautiful has carefully created its relaxer chemistry and post-care system to protect and care for hair during and after the treatment process. Our team of trichologists and dermatologists are commitment to your skin and hair. This means you can trust our formulation no matter what your hair type to provide reliable, safe performance, without the irritation. You can be confident and self-assured – your hair reflects who you are – Strong, Real and Proud.

(Dermatology Journal Dec 2013)

“Hair straightening Hair straightening is a chemical process by which excessively curly hair is straightened in an irreversible way. Generally, products are formulated as emulsions with high pH value (9.0-12.0), which, after applied on hair, cause considerable damage, making it dry and fragile. It is documented that jojoba oils exhibit conditioning effects. A study on Afro-ethnic subjects revealed that the addition of conditioning agents to the straightening emulsion with ammonium thioglycolate benefit the hair fiber. It mitigates protein loss, protects the hair thread, and improves the resistance to breakage.”

Butyrospermum Parkii - Shea Butter
Shea butter is a byproduct of shea nuts that are harvested from the Vitellaria paradoxa tree in West Africa. Shea butter is produced through an arduous process of harvesting, washing, and preparing the shea nuts from which oil is then extracted. The shea tree is also known as the “karite tree” (which means “tree of life”) because of its many healing properties.

There is evidence that food, skin balms, soaps, shampoos, traditional medicines, cooking, and lamp oils have been made with shea butter in Africa for thousands of years. Its use has been documented as far back as the 14th century. One study tested a cream that contained 5 percent shea butter on the forearms of its sample study. The participants noted that they could feel the moisturizing effects of the cream for up to 8 hours after it was applied.
Another study found applying shea butter to skin can help treat eczema.

Shea butter is also very moisturizing for the hair and scalp. People with curly and coarse hair textures benefit from using shea butter as a sealant to keep moisture in their hair and increase softness.

Shea butter’s anti-inflammatory properties might also help reduce redness and scalp irritation by providing healing effects without clogging the pores. As a natural product, it’s safe to use on all types of hair, even hair that’s damaged, dry, or colour treated.

Prevents breakage - One human study investigated the role of miracle fruit seed oil in preventing hair breakage while strengthening hair fibres, lubricating cuticles, and reducing frizz.

Moisturizing - Filled with Vitamins A and E along with essential fatty acids, shea butter has both emollient and healing properties for the skin. Some of these ingredients, such as the high content of fatty acids in shea butter, are also thought to help add moisture to your hair reducing dryness and helping prevent split ends. Fatty acids also help increase shine and reduce the frizz of your hair. It may also help protect hair from heat damage caused by flat irons and blow drying.